[data-dir=spec] .prototype-promise{margin:.5rem 0 1.5rem;font-size:.9375rem;color:var(--ink-soft)}.prototype-routing{margin:0;padding:1.5rem;background:var(--bg-tint);border-radius:16px}.prototype-routing figcaption{font-size:1rem;font-weight:500;color:var(--signal);margin-bottom:1.5rem}.prototype-product{position:relative;width:-moz-fit-content;width:fit-content;margin:0 auto;padding:.65rem 1.5rem;background:var(--signal);color:white;border-radius:8px;font-size:1rem}.prototype-product:after{content:"";position:absolute;height:1rem;width:1px;background:var(--signal);top:100%;left:50%}.prototype-branches{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));grid-template-rows:repeat(4,auto);gap:1rem;padding-top:2rem}.prototype-branch{display:grid;grid-row:span 4;grid-template-rows:subgrid;gap:1rem;min-width:0;position:relative}.prototype-branch:before{content:"";position:absolute;top:-1rem;height:1rem;left:50%;right:-.5rem;border-left:1px solid var(--signal);border-top:1px solid var(--signal)}.prototype-branch:last-child:before{left:-.5rem;right:50%;border-left:0;border-right:1px solid var(--signal)}.prototype-node{position:relative;padding:.875rem;background:white;border-radius:8px;font-size:1rem;line-height:1.3}.prototype-node:after{content:"";position:absolute;top:100%;left:50%;height:1rem;width:1px;background:var(--signal)}.prototype-node>span{display:block;font-size:.8125rem;color:var(--ink-soft);margin-bottom:.4rem}.prototype-node strong{font-size:1rem;font-weight:500}.prototype-persona{border:1px solid var(--signal);color:var(--signal);min-height:5.5rem}.prototype-rate{background:var(--signal);color:white;border-radius:8px;padding:.75rem;text-align:center}.prototype-rate strong{display:block;font-size:1.65rem;font-weight:500;letter-spacing:-.04em}.prototype-rate span{font-size:.8125rem}.prototype-caption{font-size:.8125rem;line-height:1.5;color:var(--ink-soft);margin-top:1rem}.prototype-metrics{padding-block:2.5rem 3rem}.prototype-metrics-label{color:var(--signal);font-size:.9375rem;margin-bottom:1.5rem}.prototype-metrics-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-block:1px solid var(--line)}.prototype-metrics-grid>div{display:flex;flex-direction:column;gap:.5rem;padding:1.5rem 2rem;border-right:1px solid var(--line)}.prototype-metrics-grid>div:first-child{padding-left:0}.prototype-metrics-grid>div:last-child{border-right:0}.prototype-metrics-grid strong{font-size:clamp(2.5rem,5vw,4.5rem);line-height:1.05;font-weight:500;letter-spacing:-.05em;color:var(--signal)}.prototype-metrics-grid span{font-size:1rem}.prototype-takeaways{list-style:none;padding:0;margin-top:2rem;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:2rem}.prototype-takeaways li{border-top:1px solid var(--line);padding-top:1rem}.prototype-takeaways span{display:block;color:var(--signal);font-size:.875rem;margin-bottom:.75rem}.prototype-takeaways p{font-size:1rem;line-height:1.5}@media (max-width:767px){.prototype-routing{padding:1rem}.prototype-branches{gap:.75rem}.prototype-branch:before{right:-.375rem}.prototype-branch:last-child:before{left:-.375rem}.prototype-node{padding:.75rem .625rem}.prototype-metrics-grid>div{padding:1.25rem .75rem}.prototype-metrics-grid span{font-size:.875rem}.prototype-takeaways{grid-template-columns:1fr;gap:1.25rem}}@media (min-width:768px) and (max-width:1023px){.prototype-routing{max-width:38rem}}@media (max-width:479px){.prototype-metrics-grid{grid-template-columns:1fr}.prototype-metrics-grid>div,.prototype-metrics-grid>div:first-child{flex-direction:row;align-items:center;gap:1.25rem;padding:1.25rem 0;border-right:0;border-bottom:1px solid var(--line)}.prototype-metrics-grid>div:last-child{border-bottom:0}.prototype-metrics-grid strong{width:42%;flex-shrink:0;font-size:clamp(2.25rem,11vw,2.75rem)}.prototype-metrics-grid span{font-size:1rem}}[data-dir=spec] [data-section=persona-story].prototype-story{padding-top:0}[data-dir=spec] .prototype-story .display{max-width:19ch}[data-dir=spec] .prototype-opening{gap:clamp(2rem,5vw,5rem)}[data-dir=spec] .prototype-opening .studio-body{font-size:1.0625rem}[data-dir=spec] .prototype-answer{padding-top:.5rem}[data-dir=spec] .prototype-answer strong{font-weight:500}[data-dir=spec] .prototype-problem-list{list-style:decimal-leading-zero;padding-left:2rem}[data-dir=spec] .prototype-problem-list li{padding-left:.5rem}[data-dir=spec] .prototype-problem-list li+li{margin-top:.75rem}[data-dir=spec] .prototype-mismatch{margin:0;padding:clamp(1.5rem,3vw,2.5rem);border:1px solid rgb(255 255 255/40%);border-radius:20px;background:rgb(255 255 255/5%)}[data-dir=spec] .prototype-mismatch figcaption{font-size:1rem;margin-bottom:2rem}[data-dir=spec] .prototype-mismatch ol{list-style:none;margin:0;padding:0}[data-dir=spec] .prototype-mismatch li{position:relative;padding-bottom:3rem}[data-dir=spec] .prototype-mismatch li:not(:last-child):after{content:"↓";position:absolute;left:0;bottom:.625rem;font-size:1.5rem}[data-dir=spec] .prototype-mismatch li span{display:block;font-size:1rem;margin-bottom:.625rem}[data-dir=spec] .prototype-mismatch li p{font-size:clamp(1.375rem,1.1rem + .65vw,1.75rem);line-height:1.25;letter-spacing:-.025em}[data-dir=spec] .prototype-mismatch li:last-child{padding:1.375rem;border-radius:12px;background:white;color:var(--signal)}[data-dir=spec] .prototype-example-note{margin-top:1.5rem;font-size:.875rem}[data-dir=spec] .prototype-personas{padding-top:1rem}[data-dir=spec] .prototype-map{--route-gap:clamp(1rem,2.5vw,2rem);margin:3rem 0 0;padding:clamp(1.25rem,3vw,3rem);background:var(--bg-elevated)}[data-dir=spec] .prototype-map .prototype-product{position:relative;width:min(100%,23rem);margin:0 auto;padding:1.25rem;background:white;color:var(--signal);border:1px solid var(--signal);border-radius:12px;text-align:center;font-size:1.375rem;font-weight:500}[data-dir=spec] .prototype-map .prototype-product span{display:block;margin-top:.375rem;font-size:1rem;font-weight:400}[data-dir=spec] .prototype-map .prototype-product:after{content:"";position:absolute;width:1px;height:2rem;top:100%;left:50%;background:var(--signal)}[data-dir=spec] .prototype-routes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--route-gap);padding-top:4rem}[data-dir=spec] .prototype-route{position:relative;display:grid;grid-template-rows:repeat(4,minmax(7.5rem,auto));gap:2rem;min-width:0}[data-dir=spec] .prototype-route:before{content:"";position:absolute;left:50%;bottom:100%;height:2rem;width:1px;background:var(--signal)}[data-dir=spec] .prototype-route:after{content:"";position:absolute;top:-2rem;left:calc(-1 * var(--route-gap) / 2);right:calc(-1 * var(--route-gap) / 2);height:1px;background:var(--signal)}[data-dir=spec] .prototype-route:first-child:after{left:50%}[data-dir=spec] .prototype-route:last-child:after{right:50%}[data-dir=spec] .prototype-route-node{position:relative;display:flex;flex-direction:column;justify-content:center;padding:1.25rem;border:1px solid var(--line-strong);background:white;border-radius:12px}[data-dir=spec] .prototype-route-node:not(:last-child):after{content:"";position:absolute;top:100%;left:50%;height:2rem;width:1px;background:var(--signal)}[data-dir=spec] .prototype-node-label{display:block;margin-bottom:.625rem;font-size:1rem;line-height:1.3;color:var(--ink-soft)}[data-dir=spec] .prototype-route-node p{font-size:1.1875rem;line-height:1.3;letter-spacing:-.02em}[data-dir=spec] .prototype-route-persona{background:var(--signal)}[data-dir=spec] .prototype-route-persona .prototype-node-label{color:white}[data-dir=spec] .prototype-route-persona h3{font-size:1.375rem;margin:0}[data-dir=spec] .prototype-route-margin{border-color:var(--signal);color:var(--signal)}[data-dir=spec] .prototype-route-margin .prototype-node-label{color:var(--signal)}[data-dir=spec] .prototype-map figcaption{margin-top:2rem;color:var(--ink-soft);font-size:.875rem}[data-dir=spec] .prototype-margin-note{margin:1.5rem 0 0;max-width:48rem;color:var(--ink-soft);font-size:1rem;line-height:1.6}[data-dir=spec] .prototype-audience{display:grid;grid-template-columns:1.15fr 1fr;align-items:center;gap:clamp(2rem,5vw,5rem);padding-block:5rem}[data-dir=spec] .prototype-audience-message{padding-left:2rem;border-left:1px solid rgb(255 255 255/55%)}[data-dir=spec] .prototype-audience-message p:first-child{font-size:clamp(1.75rem,1.25rem + 1vw,2.5rem);line-height:1.15;letter-spacing:-.035em}[data-dir=spec] .prototype-audience-message p+p{margin-top:1.5rem;font-size:1.1875rem;line-height:1.6}[data-dir=spec] .prototype-audience-message span{display:block;margin-top:1.5rem;font-size:.875rem}@media (max-width:1023px){[data-dir=spec] .prototype-opening{grid-template-columns:1fr}[data-dir=spec] .prototype-opening .display{max-width:20ch}[data-dir=spec] .prototype-opening .studio-body{max-width:42rem}[data-dir=spec] .prototype-route-node{padding:1rem}[data-dir=spec] .prototype-route-persona h3{font-size:1.1875rem}[data-dir=spec] .prototype-route-node p{font-size:1.0625rem}}@media (max-width:767px){[data-dir=spec] .prototype-personas{padding-top:.5rem}[data-dir=spec] .prototype-map{padding:1.25rem;margin-top:2rem}[data-dir=spec] .prototype-map .prototype-product:after{display:none}[data-dir=spec] .prototype-routes{grid-template-columns:1fr;padding-top:2rem;gap:2rem}[data-dir=spec] .prototype-route{grid-template-rows:none;gap:1.5rem;padding:0 0 2rem;border-bottom:1px solid var(--line-strong)}[data-dir=spec] .prototype-route:last-child{padding-bottom:0;border-bottom:0}[data-dir=spec] .prototype-route:after,[data-dir=spec] .prototype-route:before{display:none}[data-dir=spec] .prototype-route-node{min-height:6.5rem;padding:1.25rem}[data-dir=spec] .prototype-route-node:not(:last-child):after{height:1.5rem}[data-dir=spec] .prototype-route-persona h3{font-size:1.5rem}[data-dir=spec] .prototype-route-node p{font-size:1.1875rem}[data-dir=spec] .prototype-audience{grid-template-columns:1fr;padding-block:3.25rem}[data-dir=spec] .prototype-audience-message{padding-left:1.25rem}}.paper-routing{display:flex;flex-direction:column;gap:24px;margin:0;padding:28px;background:var(--bg-elevated);border-radius:24px;color:var(--signal)}.paper-routing-heading{display:flex;align-items:center;justify-content:space-between;gap:20px}.paper-routing-heading figcaption{font-size:24px;line-height:28px;letter-spacing:-.03em}.paper-routing-heading>span{font-size:14px;line-height:20px;text-align:right;flex-shrink:0}.paper-persona-selector{display:flex;gap:8px}.paper-persona-selector button{flex:1;min-width:0;min-height:48px;padding:12px 16px;border:1px solid var(--line-strong);border-radius:100px;background:white;font-size:16px;line-height:20px;color:var(--signal);cursor:pointer}.paper-persona-selector button[aria-pressed=true]{color:white;background:var(--signal);border-color:var(--signal)}.paper-persona-selector button:focus-visible{outline:3px solid var(--signal);outline-offset:3px}.paper-route-content{display:flex;flex-direction:column;gap:24px}.paper-route-ad{padding:24px;border-radius:16px;color:white;background:var(--signal)}.paper-route-ad>span,.paper-route-page span{display:block;font-size:14px;line-height:20px}.paper-route-ad>p{font-size:clamp(28px,3vw,38px);line-height:1.08;letter-spacing:-.04em;margin:16px 0;min-height:2.16em}.paper-route-ad>div{font-size:16px;line-height:24px}.paper-route-page{display:flex;gap:20px;padding:0 12px}.paper-route-page svg{flex-shrink:0}.paper-route-page>div{min-width:0}.paper-route-page span{color:var(--ink-soft)}.paper-route-page p{font-size:30px;line-height:34px;letter-spacing:-.035em;margin:12px 0;max-width:17ch;min-height:68px}.paper-route-page>div>div{font-size:16px;line-height:24px;color:var(--ink-soft)}.paper-route-result{display:flex;justify-content:space-between;align-items:center;gap:16px;border-top:1px solid var(--line-strong);padding-top:20px}.paper-route-result strong{font-size:48px;line-height:52px;letter-spacing:-.04em;font-weight:500}.paper-route-result>span{font-size:14px;line-height:20px;text-align:right}.paper-mismatch{display:flex;flex-direction:column;gap:32px;margin:0;padding:32px 0 32px 32px;color:white;border-left:1px solid rgb(255 255 255/35%)}.paper-mismatch figcaption{font-size:16px}.paper-mismatch-row{display:flex;gap:24px}.paper-mismatch-row>span{width:60px;flex-shrink:0;color:var(--bg-tint);font-size:56px;line-height:56px;letter-spacing:-.04em}.paper-mismatch-row>div>span{display:block;font-size:14px;line-height:20px;margin-bottom:14px}.paper-mismatch blockquote{font-size:clamp(26px,2.5vw,34px);line-height:1.12;letter-spacing:-.035em;margin:0}.paper-mismatch-break{display:flex;align-items:center;gap:16px;padding-left:84px;font-size:14px;line-height:20px}.paper-mismatch-break svg{flex-shrink:0}.paper-mismatch-result{border-top:1px solid rgb(255 255 255/55%);padding-top:24px}.paper-mismatch-result p{font-size:28px;line-height:32px;letter-spacing:-.03em;margin-bottom:10px}.paper-mismatch-result span{font-size:14px;line-height:20px}@media (max-width:767px){.paper-routing{padding:20px;gap:20px}.paper-routing-heading>span{display:none}.paper-persona-selector button{padding:12px 10px}.paper-route-ad{padding:20px}.paper-route-page{padding:0;gap:12px}.paper-route-page p{font-size:28px;line-height:32px}.paper-route-result{align-items:flex-start}.paper-route-result strong{font-size:40px}.paper-route-result>span{max-width:165px}.paper-mismatch{border-left:0;border-top:1px solid rgb(255 255 255/35%);padding:32px 0 0;gap:24px}.paper-mismatch-row{gap:16px}.paper-mismatch-row>span{width:46px;font-size:42px;line-height:44px}.paper-mismatch-break{padding-left:62px}}[data-dir=spec] .persona-map{--map-blue:var(--signal,#093691);--map-muted:#4a5568;margin:48px 0 0;color:var(--map-blue)}[data-dir=spec] .persona-map-routes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,2.8vw,40px)}[data-dir=spec] .persona-map-route{display:grid;grid-template-rows:subgrid;grid-row:span 3;gap:24px;min-width:0}[data-dir=spec] .persona-map-persona{display:flex;flex-direction:column;gap:10px;padding-top:20px;border-top:2px solid var(--map-blue)}[data-dir=spec] .persona-map-label{font-size:16px;line-height:20px}[data-dir=spec] .persona-map-persona h3{margin:0;font-size:clamp(24px,2.1vw,28px);font-weight:500;letter-spacing:-.035em;line-height:1.15}[data-dir=spec] .persona-map-persona p{margin:0;color:var(--map-muted);font-size:16px;line-height:22px}[data-dir=spec] .persona-map-creative{display:flex;flex-direction:column;justify-content:space-between;gap:20px;min-height:264px;padding:24px;border-radius:16px;background:#e8edff}[data-dir=spec] .persona-map-creative--afternoon{background:var(--map-blue);color:white}[data-dir=spec] .persona-map-creative--evidence{background:#f7f9fc;border:1px solid #e4e9f0}[data-dir=spec] .persona-map-creative-label{display:flex;flex-direction:column;gap:4px;font-size:16px;line-height:20px}[data-dir=spec] .persona-map-creative-label span:first-child{font-weight:500}[data-dir=spec] .persona-map-creative-title{margin:0;font-size:clamp(40px,3.1vw,44px);font-weight:500;letter-spacing:-.045em;line-height:1.04}[data-dir=spec] .persona-map-creative--afternoon .persona-map-creative-title{font-size:clamp(48px,4.5vw,64px);letter-spacing:-.06em;white-space:nowrap}[data-dir=spec] .persona-map-creative--afternoon .persona-map-creative-title span{font-size:.64em;letter-spacing:-.045em}[data-dir=spec] .persona-map-creative-note{margin:0;font-size:16px;line-height:22px}[data-dir=spec] .persona-map-creative--label .persona-map-creative-note{padding-top:12px;border-top:1px solid var(--map-blue)}[data-dir=spec] .persona-map-page{display:flex;flex-direction:column;gap:18px;padding-inline:8px}[data-dir=spec] .persona-map-connection{display:flex;align-items:center;gap:12px;font-size:16px;line-height:20px}[data-dir=spec] .persona-map-connection svg{flex-shrink:0}[data-dir=spec] .persona-map-editorial{display:flex;flex-direction:column;gap:16px;padding-left:20px;border-left:2px solid var(--map-blue)}[data-dir=spec] .persona-map-format{color:var(--map-muted);font-size:16px;line-height:20px}[data-dir=spec] .persona-map-editorial h4{margin:0;color:var(--map-blue);font-size:clamp(26px,2.3vw,32px);font-weight:500;letter-spacing:-.035em;line-height:1.08;max-width:16ch}[data-dir=spec] .persona-map-editorial p{margin:0;color:var(--map-muted);font-size:16px;line-height:24px}[data-dir=spec] .persona-map-margin{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:40px;margin-top:48px;padding:28px 32px;border-radius:16px;color:white;background:var(--map-blue)}[data-dir=spec] .persona-map-margin>div{display:flex;flex-direction:column;gap:8px;min-width:0}[data-dir=spec] .persona-map-margin p,[data-dir=spec] .persona-map-margin span{margin:0;font-size:16px;line-height:24px}[data-dir=spec] .persona-map-margin .persona-map-margin-title{font-size:36px;line-height:40px;letter-spacing:-.03em;font-weight:500}[data-dir=spec] .persona-map-margin .persona-map-margin-measure{font-size:20px;line-height:24px;font-weight:500}[data-dir=spec] .persona-map figcaption{margin-top:24px;color:var(--map-muted);font-size:16px;line-height:24px;max-width:74ch}@supports not (grid-template-rows:subgrid){[data-dir=spec] .persona-map-route{grid-template-rows:132px minmax(264px,auto) 1fr}}@media (max-width:1023px){[data-dir=spec] .persona-map-routes{grid-template-columns:1fr;gap:48px}[data-dir=spec] .persona-map-route{grid-row:auto;grid-template-rows:auto}[data-dir=spec] .persona-map-persona h3{font-size:28px}[data-dir=spec] .persona-map-creative{min-height:264px}[data-dir=spec] .persona-map-creative-title{font-size:44px}[data-dir=spec] .persona-map-creative--afternoon .persona-map-creative-title{font-size:64px}[data-dir=spec] .persona-map-editorial h4{font-size:32px}}@media (min-width:768px) and (max-width:1023px){[data-dir=spec] .persona-map-route{grid-template-columns:repeat(2,minmax(0,1fr));-moz-column-gap:32px;column-gap:32px}[data-dir=spec] .persona-map-persona{grid-column:1/-1}[data-dir=spec] .persona-map-page{justify-content:center}}@media (max-width:767px){[data-dir=spec] .persona-map{margin-top:32px}[data-dir=spec] .persona-map-route{gap:24px}[data-dir=spec] .persona-map-creative{padding:24px}[data-dir=spec] .persona-map-margin{grid-template-columns:1fr;gap:24px;padding:28px 24px}[data-dir=spec] .persona-map-margin .persona-map-margin-title{font-size:32px;line-height:36px}}@media (max-width:359px){[data-dir=spec] .persona-map-creative{padding:20px}[data-dir=spec] .persona-map-creative-title{font-size:40px}[data-dir=spec] .persona-map-creative--afternoon .persona-map-creative-title{font-size:56px}}.opening-brands{width:100%;padding-block:12px 28px;border-bottom:1px solid var(--line)}[data-dir=spec] .opening-brands .hero-proof{margin:0}[data-dir=spec] .opening-brands .marquee-viewport{width:100%;max-width:none}.matched-graph-caption{width:100%;font-size:18px;line-height:1.4;font-weight:500;margin-bottom:24px}.matched-persona>span{color:var(--ink-soft);margin-bottom:5px}.matched-rate{background:var(--signal);color:white;padding:14px 10px}.matched-rate strong{display:block;font-size:30px;line-height:1.15}.matched-rate span{display:block;margin-top:6px}.matched-chart-note{width:100%;font-size:13px;line-height:1.5;color:var(--ink-soft);margin-top:20px}[data-dir=spec] 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